3 Pro Tips to Minimize Bounces to Protect Your Email Campaigns
Courses: Email Bounce
Create: 230 days ago
Update: 212 days ago
Reading time: 4 min
A high email bounce rate can kill your email campaigns and permanently damage your email reputation. Every email marketer must keep their email bounce rate low to protect their email reputation.
In this short lesson, I will share 3 simple steps you must take today to ensure your email reputation will be protected from being damaged by a high email bounce rate.
From this lesson, you will learn:
- How to eliminate bad emails,
- How not to look like a spammer,
- How to monitor your email reputation.
Eliminate Bad Emails
Hard bounces can destroy your email reputation and cause further soft bounces; hence you must take them seriously. Technically hard bounces are permeant email delivery errors, but for now, we will focus on the most common hard bounce type, the invalid email recipient. You must not add non-existing emails to your email lists, and if you haven’t emailed your email lists for a while, you need to remove bad emails before sending out a new campaign.
Invalid emails cause 90%+ of your hard bounces, and they are one of the easiest to avoid. Email verification services can help you identify non-existing email addresses. Among other email verification solutions, there are two main email verification methods:
- Bulk email verification: You can upload your contacts in a CSV file and verify them in bulk. This process usually takes a couple of hours. In your result file, you will see which emails are invalid. You must remove any bad emails from your mailing list before sending your campaign.
- Email verification API: You can integrate your own website or application with an email verifier site and verify email addresses in real-time on your site. As your customer/subscriber enters a bad email, you can prompt them on the spot to fix the email address entered.
- Automate email verification using an automated email verification service to keep your data up to date.
Email Verification Services
EmailAcademy offers both bulk email verification and real-time API for our users. You can try our email verification tool for free by creating a Member account. We have also made two great lessons to educate you further on removing bad emails; I recommend reading them both.
- 6 Use Cases of Email Verification lesson will explain how you can take advantage of email verification and explain each type of verification service in detail.
- Automated Email Verification Services Compared lesson will explain how to choose a trustworthy automated email verifier and show you the best verification services.
Don’t Look Like a Spammer
Email service providers use email filters to determine whether your email is spam or not. These filters will put your email into the Inbox or Spam folders, and in some cases, can decline the delivery of your email.
To make the decision, spam filters scan your entire email and analyze everything. One of the most essential factors they monitor is if the sender domain authenticated the email. They are looking for a kind of signature, called SPF, to determine if the sender sent the email.
SPF, sender policy framework, is a text DNS entry that lists any IPs and providers that can send emails on behalf of the sender domain. If you don’t have SPF set up or not set up correctly, it will lead to a 5-20% soft bounce rate.
We have published lessons and a free tool to help you create and test your SPF:
- What is email authorization (SPF, DKIM)? The lesson will teach you in more detail about authorization and SPF.
- How to set up SPF? The lesson will help how you can write and publish your SPF correctly.
- How to Test if SPF is Set up Correctly lesson and our SPF & DKIM Tester tool will help you test your SPF.
Monitor Email Reputation
To maintain a good email reputation, regular monitoring is critical. Another factor spam filters will always look for is if you are listed on any email blacklists. If your IP or domain is blacklisted, you are unlikely to hit the inbox, and you will see an increasing soft bounce rate.
Use our Email Blacklist Checker to check if your IP or domain has been blacklisted. You can also set up an IP blacklist monitor to send you email and text notifications if any of your sending IPs get blacklisted. In the event your IP/domain gets blacklisted, you must stop your email campaign immediately and take action:
- Find out the cause of being blacklisted and resolve the issue.
- Request removal of the blacklist.
You can read even further about blacklists on EmailAcademy.
3 Steps To Take Today to Keep Email Bounce Rate Low
- Verify your emails before sending them an email.
- Correctly set up SPF.
- Monitor your email reputation.